The most popular beauty gifts in every state are sure to surprise you.
Jack Frost may be nipping at your nose, but who’s gonna put some sparkle on your eyelids and color on your lips? Whether you’re getting or giving, a beauty-related gift is always a good bet—even for those who don’t wear makeup, hydrating lotions or nourishing serums are surefire stocking stuffers.
What are the most popular beauty gifts? Well, it varies from state to state, says a recent study by Yves Rocher. Using Google Trends data, and their expert beauty intel, they uncovered which states are lusting for beauty products during the holiday season and which prefer painting festive nails, pampering their (likely winter-dry) skin with luscious face cream, and more. Check out these 5 fun facts about the most popular beauty gifts in every state below!
5 Fun Facts About the Most Popular Beauty Gifts in Every State
1. Utah and Oregon Feel Oh So Pretty
Utah and Oregon are the most interested in “beauty gifts” during that peak gift-buying frenzy from Black Friday until Christmas Eve. We thought Oregon was for beer lovers and Utah for desert hiking, but according to the research, these are the top two states most interested in beauty gifts during the holiday season.
2. Smells Like Holiday Spirit
Perfume gift sets and face cream — both products tied for #1 most popular. These two categories had 11 states apiece, meaning 22 of all 50 states are searching for one of these two beauty gifts comparatively more than others.
3. Fresh-Faced and Festive
Treat yo’ (moisturizing) elf: Also #1, the gift of face cream is perfect for those living in drier states like Colorado, Nevada, and New Mexico, but also is a big hit in states such as Alabama, Iowa, Massachusetts, Oregon, Washington, Connecticut, and Pennsylvania.
4. Here Comes Santa Claws
Nail polish comes in next with 10 states looking to decorate their nails. Popularity stretches from flip-flop-wearing Hawaiians to bundled up Alaskans and also includes Indiana, Montana, New Hampshire, North Carolina, North Dakota, Vermont, West Virginia, and Wyoming.
5. Mistletoe Not Required
Here’s a shocker — the once-reigning makeup essential, lipstick, wasn’t nearly as popular as we thought it would be. Only one state, New York showed up as most wanting this bold and festive lip product — ‘tis the season to be cheery and bright!

And don’t forget the fellas – men are likely interested in some of these beauty gifts too. Think about all the beard hair that needs some TLC! Plus, it seems to be that skincare is a big deal for men, particularly in Oregon. Other states popping up with a sizable interest in beauty gifts include Oklahoma, Tennessee, Illinois, New Mexico, New York, Nebraska, Louisiana, and Minnesota.

Perhaps the “crème” of the crop for all of these beauty Christmas gift ideas is a beauty Advent Calendar. Many beauty brands like Yves Rocher feature Advent Calendars that offer an entire collection of gifts so you don’t have to choose just one to give. This is a sure-fire way to score extra points with the beauty lover in your life.